Content Intergrity

Our Content integrity

Whole Pregnancy places great importance on the editorial and medical integrity of all our content. This includes establishing strict standards for how content is created, what products we cover, how brand partners are evaluated, how language is used, and how representation, inclusion, and historical context is handled within our content.

Our method to content creation

The Whole Pregnancy team is dedicated to providing accurate, reliable, and impartial health information. Our in-house editorial team works with medical reviewers and fact-checkers to create each piece of content. We are grateful for your interest in our editorial process and share our strict standards with you.

Product selection

Trust is earned. We are happy to tell you more about Whole Pregnancy’s selection of products and how it evaluates them. We strive to produce balanced, objective content. We ensure editorial independence by maintaining a healthy separation between the editorial and business teams during content creation for product reviews, product roundups and articles with shopping links.

Diversity and equity

We will actively engage and amplify a variety of voices and identities across the health- and wellness spectrum in order to ensure that culture and content reflect the diversity we experience every day.

Product and brand vetting

We work hard to ensure that our content is high quality and integrity by only working with companies we can trust. Before including brands in our content, we rigorously vet all of the companies that we work with. Each product is subject to a similar process of vetting by our editorial teams. This ensures brand integrity and product safety.

Conscious speech

Language is an important tool for creating and removing identities. Whole Pregnancy understands that language is important and is committed to using language to make the world a better, more equal, and stronger place. We are committed to the communities we serve by using conscious language when writing, speaking, and editing.